Process
Product Featurelist
As the business plan drove the foundation of the product, the competitive analysis ,feature benchmarking, market scope and target user group also helped determine which features to be incorporated as the product got enhanced.
Design Direction
A finance app with new features was a challenge. The heuristic principles along with the gamification factors created a bridge between the user and the unknown feature that helped educate, inform, practice and enhance the user's intuitiveness about the product.
User Testing
The product targets everyone, specially the ones financially adept and inclined.
The user testing provided a deeper understanding of the user's approach, psych, habits and perception regarding the finance market in India.
The products are designed to help the users meet all their investing needs. Passive and Active investing, Large and Small budgets, Individual US Stocks and US Mutual Funds.
All their needs, met in one app.
Money Transfer
Change Investing
Goals
Trade
Trade designed for all. Easy, intuitive, detailed process of recommended buy & sell where users get step by step guidance of trade market.
Micro-savings on everyday expense that are rounded up and added as an additional expense in total investment amount.
AI driven automatic goals management system that lets the user create better investments for every situation.
Accessible through all wallets, cards, and payments get-ways that allows the user to transact anytime anywhere.
Fraction
Investing in US stock market without any minimum buying price. Buy a portion of profitable companies as per budget.